Producing a radio commercial for your product is one of the more popular ways to advertise. It can focus in on a target audience, it's relatively inexpensive, and it's a great way to reach your public. One way of making sure the commercial makes an impression on the listener is to produce a jingle. We all have one that we remember.

Deciding you want a jingle is the first step. The following is a quick list of other things to keep in mind.

Always keep your target audience in mind and what type of radio stations they listen to. Different stations, like Pop, Rock, Jazz, News, Country, etc., attract different audiences. The audience you are targeting can drive the style of music, or jingle you are going to create. This isn't a rule, but a recommendation.

Determine what your message is going to be. This could be a slogan, product, company name, sale, or feature of your product.

Decide if you want a "full sing" radio jingle, or a "donut" radio jingle. A full sing will be instruments and singing throughout the commercial. A donut copy will start and end with singing, but contain a narration in the middle, selling or "telling" the story. There are many styles of radio commercials to choose from.

Get a professional to write it. There are jingle houses that do this full time. You tell them what you're looking for, and they'll be happy to help you out. In most cases, they'll write and produce it for you. You may also consider developing a project with audio or video editors you have worked with in the past. These individuals are usually creative, and given the opportunity can rise to the occasion.

Shop around for writers and talent. You want to find the right voice to deliver your message. Sourcing talent begins with people you know in the business. Yours may be the kind of project that challenges them, and in turn help deliver a superior product.

When the recording is complete, make sure to hold on to the master tapes (perhaps vaulting them with other audio or video tapes you have). This will be important in case you want to do another version of the jingle in the future. For example, you may want to do a version where the music is the same, but the vocals and narration are done in French.

One way of "spreading the love" is to produce the same jingle in various styles. Producing a jazz version, a rock version, and a country version opens a lot of doors. Again, keep your target audience in mind.
Jingles have proven time and time again, that everything from a catchy chorus line, to a beautiful piece of background music can sell a product like nobody's business. If you're interested in producing your own jingle, call VCR Active Media at 905-629-2553. We can help you get started, and finished.